01 · Feature
American Salon
“Your Clients Aren't On The Algorithm - They're Outside Your Door”
About Charmaine
Meet Charmaine Schembri.
Beauty Business Mentor + Strategist. International Speaker. Agency Founder.
1,000+
Hair + beauty professionals educated globally
20+
Years’ marketing + business experience
International
Speaker + educator
Agency Founder
Founder of Elevate Marketing + Communications
International Speaker + Educator
Educating the industry.
Supporting its future.
You may have seen me on stage at some of your favourite hair + beauty events across the USA, Australia + New Zealand, including…
Education Session
Premiere Orlando, USA
Education Session
Beauty Expo Australia
Keynote
REALtalk · Hair Festival
Keynote
International Lash Expo · Phoenix, USA
Education Session
Be + Well · New York, USA
02 - The Mission
Teaching you what
beauty school didn't
My mission: Help beauty professionals become business owners, not just brilliant technicians.
Beauty school teachesTreatments
It doesn't teachPricing
It doesn't teachLeadership
It doesn't teachMarketing
It doesn't teachSystems
It doesn't teachProfitability
It doesn't teachBusiness growth
It doesn't teachHow to become known
Press + Features
Featured + published.
Regularly featured + published across leading beauty, spa + salon industry titles.
02 · Feature
American Spa
“Featured contributor”
05 · Feature
Body + Soul
“Featured contributor”
Industry Contribution
Committed to a stronger beauty industry.
I work closely with industry bodies to help pave the way for future beauty professionals, supporting education that encourages high standards, professionalism + sustainable business practices.
My focus is on helping professionals build the commercial knowledge to match their technical ability—so they can deliver exceptional client experiences, lead with confidence + build businesses that last.
Experience
Business experience that goes beyond beauty.
Before specialising in beauty business education, I built my experience across corporate marketing, communications + agency leadership.
Today, as founder of Elevate Marketing + Communications and Booked Out Bootcamp, I bring that broader perspective to mentoring—connecting marketing, pricing, client experience + business systems in a practical plan for growth.
Lindt
Alfa Romeo
Jeep
Fiat
Schweppes
Cadbury
Genesis Health + Fitness
JUMP! Swim Schools
Business strategy · Marketing · Pricing + profitability · Client experience · Leadership · Systems
Work With Charmaine
Let’s work on your next chapter.
Looking for support to grow your business, or an educator for your next industry event? Explore how we can work together.