The businesses I work with.
Beauty is my specialty. The same fundamentals, clear numbers, confident pricing, simple systems and a client experience people return for, apply to every appointment-based business.
Hair + Beauty
This is where most of my work happens. Talented artists and owners who are busy, but want the numbers, pricing and systems to match the skill.
- Salons
- Single- and multi-chair owners building profit, systems and a team that holds the standard.
- Hairdressers + hairstylists
- Chair-renters, home studios and suite stylists moving from full to profitable.
- Lash artists
- Premium pricing, rebooking rhythms and a lash brand clients wait for.
- Brow artists
- Positioning brows as a signature service, with pricing and packaging that converts.
- PMU + cosmetic tattoo
- High-ticket positioning and a consultation flow built for a considered purchase.
- SMP
- Positioning and client education for scalp micropigmentation clinics.
- Nails
- Pricing, rebooking and capacity planning for nail studios and solo technicians.
- Beauty therapists
- Turning a room into a brand with retention and referral built in.
Aesthetics + Skin
Clinics selling treatment plans, not one-off appointments. The work centres on consultation, client journey and retention.
- Skin clinics
- Consultation-led sales and treatment plans clients complete.
- Aesthetic clinics
- Positioning, pricing and a client experience that justifies premium fees.
- Laser clinics
- Course-based retention and capacity planning across practitioners.
- Cosmetic clinics
- Clear offers, client education and a team that sells with confidence.
Wellness + Private Practice
Appointment-based businesses share the same fundamentals: pricing, bookings, retention, systems and leadership.
- Day spas
- Packages, memberships and a client experience worth returning to.
- Massage + wellness
- Rebooking rhythms and offers that smooth out quiet weeks.
I also work with private practice owners in allied health, including physiotherapy, chiropractic, osteopathy, psychology, counselling, occupational therapy, speech pathology, podiatry, dietetics and exercise physiology, as well as multidisciplinary clinics. The focus is the business behind the practice: bookings, pricing, systems, team and growth.
Every engagement starts with the Signature 15-Week Mentorship, built around your business. Common questions are answered in the beauty business coach FAQ, or start with a free tool.