Priced for the NZ market.
Restructure services around what New Zealand clients actually pay premium for - not translated from an AU or US playbook.
Beauty Business Coaching · New Zealand · By Application
A beauty business coach + mentor for New Zealand hair, lash, brow, PMU + beauty artists.
Private 1:1 mentorship built for NZ solo beauty business owners - from Auckland + Wellington studios to Christchurch, Tauranga + regional South Island salons. Guided by Charmaine Schembri, founder of Booked Out Bootcamp.
Serving New Zealand15 Weeks · 1:1By Application
WHERE YOU HAVE SEEN CHARMAINE
The Transformation
Become the recognised name for beauty in your New Zealand market.
New Zealand's beauty market is small, tight-knit + heavily reputation-driven. In fifteen weeks we rebuild pricing, retention + local marketing so the business becomes the standout studio in its region - not another salon competing on price.
Reputation-led local marketing.
A Google, referral + email strategy that owns the region + builds word-of-mouth in NZ's referral-heavy market.
Retention built for NZ seasonality.
Rebooking + calendar flows engineered around NZ school-holiday + summer revenue rhythms.
Who This Is For
New Zealand beauty business owners ready to lead their region.
Every mentorship is tailored to the region, city + modality of the business - from an Auckland lash studio to a South Island home salon.
Auckland Studios
Solo Auckland studios ready to become the go-to name in a competitive metro market.
Wellington + Hamilton
Solo operators in Wellington, Hamilton + the central North Island building recognised premium brands.
Christchurch + South Island
Solo artists in Christchurch, Queenstown + regional South Island building booked-out reputation-led businesses.
Regional + Home Salons
Regional NZ beauty businesses ready to build a locally famous brand without moving to a city.
PMU + Cosmetic Tattoo
NZ PMU + cosmetic tattoo artists building high-ticket consultation-led bookings.
Lash + Brow Specialists
New Zealand lash + brow artists moving from inconsistent weeks to a booked column at premium prices.
Why 15 Weeks
New Zealand beauty businesses aren't rebuilt in a single strategy call.
Fifteen weeks is long enough to diagnose the NZ-specific gaps - pricing that hasn't moved in years, GST-aware pricing, local Google + referral strategy - + short enough to move with urgency.
Charmaine has worked with New Zealand beauty operators across the North + South Island. The strategy is always built around the market + reputation dynamics you actually operate in.
When the program ends, the business is different - not because we intervened for a week, but because we rebuilt the strategy, systems + local authority together.
The Journey
Fifteen weeks. One business. Six intentional phases.
The program is intentionally structured to guide the business through every stage of meaningful change - from diagnosis to final implementation.
- Weeks 1–2Phase 01
Deep Business Review + Personalised Strategy
A full diagnostic of the business - offer, pricing, positioning, marketing, retention, team, numbers + lifestyle goals - followed by a bespoke growth plan built against your P+L, your capacity + the business you actually want to build.
- Weeks 3–9Phase 02
Implementation
Rolling out the strategy - pricing, brand, marketing, systems + client experience - with weekly accountability + real momentum.
- Week 10Phase 03
Stabilisation
Fine-tune workflows, offers + marketing. Lock in processes + habits so the business keeps performing after the intensive phase.
- Weeks 11–12Phase 04
Refinement
Sharpen the offer, positioning + marketing based on real client + revenue data from the previous phase.
- Weeks 13–14Phase 05
Scaling
Extend what's working - team, capacity, marketing channels - into the next stage of growth.
- Week 15Phase 06
Final Implementation
Lock in the systems, standards + 12-month plan that keep the business compounding after the program ends.
What Makes This Different
A beauty business strategist who understands the NZ market - not a generic online coach.
No US templates. No recycled Instagram scripts. Every strategy is built for the New Zealand beauty market - pricing, positioning, retention + local marketing - by a strategist with two decades of service-business experience across AU, NZ + the US.
To meet the strategist behind the program, visit Learn About Charmaine.
NZ + AU market experience
Two decades of strategy + marketing across NZ + Australian service-based businesses - not translated from the US.
Strategy + implementation
Every session ends with what to do this week, in your city, with your calendar.
One strategist, one practice
Strategy, brand + marketing handled by the same person - no junior account managers.
Industry recognition
Speaker + educator at Beauty Expo Australia, Hair Festival, Premiere Orlando + International Lash Masters.
Businesses We've Helped Transform
Real businesses. Real strategy. Real transformation.
Lash + Brow StudioSignature 15-Week Mentorship
Annabell Norton · Bella Lashus
From $800 weeks to $100k years.
- Challenge
- A talented solo technician with inconsistent bookings, ad-hoc admin, no structured systems + uncertainty around pricing in her local market.
- Strategy
- Built a professional booking system, optimised Google Business for local search, installed a review-generation process, restructured pricing with confidence + rolled out a repeatable local-area marketing strategy.
- Outcome
- Monthly revenue lifted 1.8x, services per week climbed from 12 to 29 booked-out, 41 brand-new clients through the door + a strongest 4-week run of $7,040.
Cosmetic TattooSignature 15-Week Mentorship
Abena · Seen Studio
$83K to $280K annual run rate.
- Challenge
- A talented solo studio running on sporadic enquiries, unpredictable $1,600 weeks + $7K months in a competitive cosmetic tattoo market.
- Strategy
- Owned a clear category with reframed messaging, launched two-audience Meta ads feeding a growing email database + tightened operations with deposits + a one-reschedule rule.
- Outcome
- Booked out months ahead with a 30-deep waitlist. Consistent $5,400 weeks (up from $1,600), $19.5K months + a sold-out $12K bundle campaign.
Explore the full Signature 15-Week Mentorship or the group program, Booked Out Bootcamp.
Also see Australia. Common questions are answered in the beauty business coach FAQ, or start with the free Bottleneck Quiz.
FAQ
Frequently asked questions.
Charmaine Schembri is a highly regarded beauty business educator + mentor working with NZ solo hair, lash, brow, PMU + beauty artists across Auckland, Wellington, Christchurch, Hamilton, Tauranga + regional New Zealand. She is the founder of Booked Out Bootcamp.
Apply · Limited NZ Places
Ready to build the standout beauty business in your NZ region?
The Signature 15-Week Mentorship is designed for ambitious New Zealand beauty operators ready to stop guessing + start building strategically. Places are intentionally limited.
Every application is reviewed personally. You'll hear from us to arrange an enquiry call.