Priced for the US market.
Restructure services around what US clients actually pay premium for - by city, modality + positioning.
Beauty Business Coaching · United States · By Application
A beauty business coach + mentor for US hair, lash, brow, PMU + beauty artists.
Private 1:1 mentorship for US solo beauty business owners - from salon suite renters in Texas + Florida to home-based artists across California, New York + the Midwest. Guided by Charmaine Schembri, founder of Booked Out Bootcamp + international keynote speaker at Premiere Orlando, International Beauty Show New York + Be + Well Beauty Show New York.
Serving the United States15 Weeks · 1:1By Application
WHERE YOU HAVE SEEN CHARMAINE
The Transformation
Build the standout beauty business in your US city, suite or studio.
The US beauty market is enormous, competitive + increasingly discount-led on social. In fifteen weeks we rebuild pricing, retention + local marketing so the business becomes the recognised authority in its city - not another suite competing on price.
Locally famous in your metro.
A Google, email + local-area strategy that owns your suburb or metro + builds authority across the state.
Retention built for US calendars.
Rebooking + calendar flows engineered around US holiday + wedding-season revenue rhythms.
Who This Is For
US beauty business owners ready to lead their city.
Every mentorship is tailored to the state, metro + modality of the business - from a Miami PMU studio to a suite renter in Dallas or a home-based artist in Los Angeles.
Salon Suite Renters
Suite renters across the US ready to lift revenue per hour + become the recognised name in their building + metro.
Home Studio Owners
US home-based artists ready to build a premium, profitable brand without moving into a commercial space.
Mobile Beauty Pros
US mobile lash, hair + PMU artists building a premium mobile brand - not a lower-priced version of a salon.
PMU + Cosmetic Tattoo
US PMU + cosmetic tattoo artists building high-ticket consultation-led bookings at premium price points.
Lash + Brow Specialists
US lash + brow artists moving from inconsistent weeks to a booked column at premium prices.
Skin + Facialists
US facialists + dermal therapists building retention-led revenue over one-off treatments.
Why 15 Weeks
US beauty businesses aren't rebuilt in a single strategy call.
Fifteen weeks is long enough to diagnose US-specific gaps - undifferentiated positioning in a saturated market, pricing that hasn't kept pace with rent, dependence on Instagram + local Google visibility - + short enough to move with urgency.
Charmaine has taught US beauty business owners on stage at Premiere Orlando, International Beauty Show New York + Be + Well Beauty Show New York, has been published in American Salon + American Spa, judged the Lashie Awards for LashCon + appeared on Lash Boss Radio with Shelby. She works privately with solo operators across every major US market.
When the program ends, the business is different - not because we intervened for a week, but because we rebuilt the strategy, systems + local authority together.
The Journey
Fifteen weeks. One business. Six intentional phases.
The program is intentionally structured to guide the business through every stage of meaningful change - from diagnosis to final implementation.
- Weeks 1–2Phase 01
Deep Business Review + Personalised Strategy
A full diagnostic of the business - offer, pricing, positioning, marketing, retention, team, numbers + lifestyle goals - followed by a bespoke growth plan built against your P+L, your capacity + the business you actually want to build.
- Weeks 3–9Phase 02
Implementation
Rolling out the strategy - pricing, brand, marketing, systems + client experience - with weekly accountability + real momentum.
- Week 10Phase 03
Stabilisation
Fine-tune workflows, offers + marketing. Lock in processes + habits so the business keeps performing after the intensive phase.
- Weeks 11–12Phase 04
Refinement
Sharpen the offer, positioning + marketing based on real client + revenue data from the previous phase.
- Weeks 13–14Phase 05
Scaling
Extend what's working - team, capacity, marketing channels - into the next stage of growth.
- Week 15Phase 06
Final Implementation
Lock in the systems, standards + 12-month plan that keep the business compounding after the program ends.
What Makes This Different
An international beauty business strategist, not a generic online coach.
No templated coaching program. No recycled Instagram scripts. Every strategy is built for the US market - pricing, positioning, retention + local marketing - by a strategist who has spoken on stage at Premiere Orlando, International Beauty Show New York + Be + Well Beauty Show New York, been published in American Salon + American Spa + judged the Lashie Awards for LashCon.
To meet the strategist behind the program, visit Learn About Charmaine.
International stage experience
Keynote + educator at Premiere Orlando, International Beauty Show New York + Be + Well Beauty Show New York, published in American Salon + American Spa, + judge for the Lashie Awards at LashCon - not just an Instagram coach.
Strategy + implementation
Every session ends with what to do this week, in your city, with your calendar - not another 90-day reading list.
One strategist, one practice
Strategy, brand + marketing handled by the same person - no junior account managers.
Built for US solo economics
Strategy designed around US suite rent, insurance + tax realities - not translated from a different market.
Businesses We've Helped Transform
Real businesses. Real strategy. Real transformation.
Lash + Brow StudioSignature 15-Week Mentorship
Annabell Norton · Bella Lashus
From $800 weeks to $100k years.
- Challenge
- A talented solo technician with inconsistent bookings, ad-hoc admin, no structured systems + uncertainty around pricing in her local market.
- Strategy
- Built a professional booking system, optimised Google Business for local search, installed a review-generation process, restructured pricing with confidence + rolled out a repeatable local-area marketing strategy.
- Outcome
- Monthly revenue lifted 1.8x, services per week climbed from 12 to 29 booked-out, 41 brand-new clients through the door + a strongest 4-week run of $7,040.
Cosmetic TattooSignature 15-Week Mentorship
Abena · Seen Studio
$83K to $280K annual run rate.
- Challenge
- A talented solo studio running on sporadic enquiries, unpredictable $1,600 weeks + $7K months in a competitive cosmetic tattoo market.
- Strategy
- Owned a clear category with reframed messaging, launched two-audience Meta ads feeding a growing email database + tightened operations with deposits + a one-reschedule rule.
- Outcome
- Booked out months ahead with a 30-deep waitlist. Consistent $5,400 weeks (up from $1,600), $19.5K months + a sold-out $12K bundle campaign.
Explore the full Signature 15-Week Mentorship or the group program, Booked Out Bootcamp.
Running it on your own? See mentorship for solo operators. Common questions are answered in the beauty business coach FAQ, or start with the free Bottleneck Quiz.
FAQ
Frequently asked questions.
Charmaine Schembri is an internationally recognised beauty business educator + mentor working with US solo hair, lash, brow, PMU + beauty artists. She has taught on stage at Premiere Orlando, International Beauty Show New York + Be + Well Beauty Show New York, been published in American Salon + American Spa, judged the Lashie Awards for LashCon + appeared on Lash Boss Radio with Shelby. She is the founder of Booked Out Bootcamp.
Apply · Limited US Places
Ready to build the standout beauty business in your US metro?
The Signature 15-Week Mentorship is designed for ambitious US beauty operators ready to stop guessing + start building strategically. Places are intentionally limited - every mentorship is built specifically for one business at a time.
Every application is reviewed personally. You'll hear from us to arrange an enquiry call.