Premium salon pricing without losing clients.
Reposition services, colour + packages so price rises stop feeling risky.
Salon Business Coaching + Mentorship · By Application
Salon business coaching for a profitable salon - not just a busy one.
Private 15-week mentorship for hair stylists + salon owners ready to get clear on the numbers, pricing, systems, marketing, retention + team so the salon is full, profitable + easier to lead. Built one-to-one with Charmaine Schembri.
15 Weeks · 1:1Salon-Specific StrategyLimited Places
WHERE YOU HAVE SEEN CHARMAINE
The Transformation
A salon that runs on strategy - not on the owner working harder.
Most salons don't have a marketing problem - they have a numbers, pricing, retention or leadership problem that shows up as quiet weeks. In fifteen weeks we work through the whole business: profitability, pricing, systems, bookings, client experience, positioning, offers, team + growth.
Rebooking that holds the column.
Client-experience + rebooking flows that turn one-off appointments into 6-8 week rhythms.
Numbers, systems + a team that holds.
Clear weekly numbers, simple systems + team standards so profit grows as the salon does - with marketing that brings in the right clients.
Who This Is For
Built for hair stylists + salon owners ready to run a real business.
Every mentorship is tailored to the modality, market + stage of the salon. If you're a hair stylist or salon owner ready to build something exceptional, this program was designed for you.
Solo Hair Stylists
Chair-renters, home studios + salon-suite stylists ready to move from inconsistent weeks to a booked column at premium prices.
Salon Owners
Established owners ready to move beyond busy - into premium, profitable + repeatable.
Colour Specialists
Balayage, blonde + colour-correction specialists positioning skill as a signature category.
Growing Hair Teams
Owners hiring, training + retaining stylists as the salon scales past the founder.
Multi-Chair Salons
Multi-chair + multi-location owners ready to protect margins, lift profit + lead - not be back on the tools.
Barbers + Men's Grooming
Barbers + men's grooming studios wanting premium positioning + consistent local bookings.
Why 15 Weeks
A stronger salon isn't built in a single strategy session.
Fifteen weeks is deliberate. It's long enough to diagnose what's actually holding the salon back, design a business strategy built for your salon specifically, implement it in the real world, refine based on live results, + stabilise the change so it holds.
One-off strategy sessions leave owners with clarity but no follow-through. Twelve-month programs quietly lose momentum. Fifteen weeks is long enough to change how the salon runs, short enough to move with urgency.
When the program ends, the salon is different - not because we intervened for a week, but because we rebuilt the strategy, systems + standards together.
The Journey
Fifteen weeks. One business. Six intentional phases.
The program is intentionally structured to guide the business through every stage of meaningful change - from diagnosis to final implementation.
- Weeks 1–2Phase 01
Deep Business Review + Personalised Strategy
A full diagnostic of the business - offer, pricing, positioning, marketing, retention, team, numbers + lifestyle goals - followed by a bespoke growth plan built against your P+L, your capacity + the business you actually want to build.
- Weeks 3–9Phase 02
Implementation
Rolling out the strategy - pricing, brand, marketing, systems + client experience - with weekly accountability + real momentum.
- Week 10Phase 03
Stabilisation
Fine-tune workflows, offers + marketing. Lock in processes + habits so the business keeps performing after the intensive phase.
- Weeks 11–12Phase 04
Refinement
Sharpen the offer, positioning + marketing based on real client + revenue data from the previous phase.
- Weeks 13–14Phase 05
Scaling
Extend what's working - team, capacity, marketing channels - into the next stage of growth.
- Week 15Phase 06
Final Implementation
Lock in the systems, standards + 12-month plan that keep the business compounding after the program ends.
What Makes This Different
Not generic coaching. A consulting-grade engagement, built around your salon.
No templates. No one-size-fits-all salon plans. No recycled advice. Everything inside the Signature 15-Week Mentorship is personalised to your salon, capacity, financial position + long-term vision.
To meet the strategist behind the program, visit Learn About Charmaine.
Personalised, not templated
Every mentorship is built specifically for your salon, goals, capacity + financial position.
Strategy + implementation
You leave every session with what to do next - + how - not another 90-day reading list.
One strategist, one practice
Strategy, marketing, brand + positioning handled by the same person who has built them for two decades.
Solo, team + multi-location ready
The strategy flexes to chair-renters, single-chair studios + multi-chair salon groups.
Businesses We've Helped Transform
Real businesses. Real strategy. Real transformation.
Lash + Brow StudioSignature 15-Week Mentorship
Annabell Norton · Bella Lashus
From $800 weeks to $100k years.
- Challenge
- A talented solo operator with inconsistent bookings, ad-hoc admin, no structured systems, limited local visibility + uncertainty around pricing + business decisions - the same pattern most solo salon operators recognise.
- Strategy
- Built a professional booking system, optimised Google Business, installed a review-generation process, restructured pricing with confidence, set up client tracking, + rolled out a repeatable local-area marketing strategy with weekly numbers tracking.
- Outcome
- Monthly revenue lifted from $3,230 to $5,970 (1.8x), services per week climbed from 12 to 29 booked-out, 41 brand-new clients through the door, + a strongest 4-week run of $7,040.
Natural Cosmetic Tattoo · MelbourneSignature 15-Week Mentorship
Abena · Seen Studio
$83K to $280K annual run rate.
- Challenge
- A high-skill studio running on sporadic enquiries, unpredictable $1,600 weeks + $7K months. Skill was never the gap - visibility, consistency + a repeatable client engine were.
- Strategy
- Owned a clear category with reframed messaging, launched two-audience Meta ads feeding a growing email database, built a repeatable rhythm of email, outreach + education content, + tightened operations with deposits + a one-reschedule rule.
- Outcome
- Booked out months ahead with a 30-deep waitlist. Consistent $5,400 weeks (up from $1,600), $19.5K months, 61 new clients across 87 appointments, + a sold-out $12K Mother's Day bundle campaign.
Explore the full Signature 15-Week Mentorship or the group program, Booked Out Bootcamp.
Running it on your own? See mentorship for solo operators. Common questions are answered in the beauty business coach FAQ, or start with the free Bottleneck Quiz · Read: Salon Sessions.
FAQ
Frequently asked questions.
This page is written for hair stylists + salon owners, but the Signature 15-Week Mentorship is Charmaine's core private program. When you apply, the entire strategy is built around your salon - services, pricing, market + goals.
Apply · Limited Places
Ready to run a salon that's impossible to ignore?
The Signature 15-Week Mentorship Program is designed for ambitious hair stylists + salon owners ready to stop guessing + start building strategically. Places are intentionally limited - every mentorship is built specifically for one salon at a time.
Every application is reviewed personally. You'll hear from us to arrange an enquiry call.